New RulesJune 1, 2008 By: Carrie Watson American Salon
Love it or hate it, the Internet has changed the way businesses—including salons—communicate with current and potential customers. Learn how to harness the power of the Internet in The New Rules of Marketing & PR (John Wiley & Sons, 2007) by marketing expert David Meerman Scott. This handy guide will show you how to create messages, get those messages to the right people, and raise your online visibility. —C.W.