Information AgeOctober 1, 2009 By: Lotus Abrams American Salon
Salon pros looking for information on salon design, business strategies, and color, cutting and styling trends from Manhattan salon owners Beth and Carmine Minardi now have a new resource: CUTS (Creative and Unique Tips for Salons), a free monthly e-newsletter from Minardi Color Perfect Lighting. "We created CUTS to answer the questions salon professionals ask us on a regular basis," say Howard Gurock and Jeff Gasman, founders of Minardi Color Perfect Lighting, a division of Eco-Lite Products that produces light fixtures that provide a balance of color, brilliance, power and tone intended to be ideal for colorists' work. Gurock and Gasman were inspired to create the newsletter after finding their salon owner clients were frequently seeking advice on such topics as the best lighting for retail areas, how to best light the outside of a salon to increase visibility, marketing and public relations strategies, and the tax benefits of purchasing Minardi Color Perfect Lighting. To subscribe, call 800/345-9652 or e-mail email@example.com. —L.A.