In-Salon Touch Screens Build BusinessNovember 1, 2008 By: Marianne Dougherty American Salon
Redken Fifth Avenue is promoting i-vu in-salon touch screens to help salons communicate with their clients, provide entertainment for them and build business. The sleek, flat-screen monitors allow clients to view interactive videos on everything from salon services to product promotions to the latest celebrity news. Exclusive Redken features include an interactive video featuring Redken Artistic Director Sam Villa, must-have information about Redken haircolor and in-salon treatments, and a backstage pass to Fashion Week in New York City, London, Paris and Milan. What's more, i-vu screens keep clients entertained by offering a 45-minute loop of exciting content that includes celebrity, fashion and beauty news; 15 minutes of dedicated Redken content consisting of product launch videos, style guides and Fashion Week footage; and up to nine minutes of promotional content tailored exclusively for your salon. Use those nine minutes to advertise monthly cut and color promotions, display photos of signature cut and color techniques, highlight editorial mentions, or share testimonials from clients. Taking advantage of these promotional tools results in proven business benefits. For more information, consult your Redken salon development manager. —M.D.