Better BusinessJune 1, 2007 By: American Salon Staff American Salon
Dass has four locations throughout Atlanta, and each one is unique. The Lenox Square location is in a mall and features a very modern décor on two floors. The salon has loyal clients, and also attracts out-of-towners traveling on business. Employees are required to attend weekly classes to improve their skills and keep up with the ever-changing industry. "I tell my stylists to look around the mall and notice that the clean stores with friendly employees always do better. I then tell them to imagine their chair as a store in the mall," Shaw says. "We work not only on getting clients into the salon, but getting them to come back."
In stock: Dass
4. Key Lime Pie Salon and Wellness Spa
When DJ Freed originally opened Key Lime Pie Salon 22 years ago, it was because she needed space to do hair and makeup on her celebrity clients. Now it's one of the most successful salons in Atlanta. Freed ensures that her salon offers the trendiest hairstyles and prides herself on excellent customer service. "Every guest gets hot tea and a hot rolled towel when they arrive," Freed says. "We wanted to create an environment where people can relax."
The salon, which got its name when Freed was eating key lime pie at a restaurant in New York City while on a film shoot, expanded into a wellness spa in 1996. The salon and spa is the only one of its kind in the area, and it brings in a diverse, high-end clientele. Says Freed, "Our clients are interested in great taste and appreciate quality."
In stock: Aveda
Big Fish, Small Pond
In small towns all over America, there's one salon that raises the bar for everyone else. Little Egg Harbor, NJ, (population 15,945) has Splashes Beautique Salon & Day Spa.
Just 30 miles north of Atlantic City and 15 minutes from the beaches of the Jersey Shore, Little Egg Harbor, NJ, is a historical town that got its name from a portion of the bay dubbed Egg Harbor by Dutch sailors, who found large quantities of seagull eggs near the shore. The town takes pride in its motto, "Little Treasure by the Bay."
Located in a small shopping center in town is another little treasure, Splashes Beautique Salon & Day Spa. When owner Bonnie James opened the salon 12 years ago, she knew that customer service and hiring great employees were crucial aspects of running a business. Even though the salon and spa has grown extensively over the past few years, and recently expanded to a 3,000-square-foot location, James continues to devote two days a week to tending to the needs of her own loyal customers. "I have a lot of customers who wanted me to continue doing their hair," James says, "so I am on the floor two days a week in order to satisfy everyone. I love the career part of the job, as well as socializing with customers."
The salon attracts a wide variety of clients, both visitors and locals. From basic haircuts to Brazilian waxing, microdermabrasion and hair extensions, the salon and spa offers something for everyone. "We are an upbeat, classy establishment with clients who come in and say 'make me feel and look young,'" James says.
James separated the salon and spa by putting the salon, with its loud, upbeat music on one side and the spa, with soothing music and a huge fountain, on the other. Both areas feature earthy colors in a tranquil, inviting atmosphere.