Salon Business

Better Business

June 1, 2007 By: American Salon Staff American Salon

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With Jessica Simpson as the face of HairDo, these extensions pretty much market themselves. But Hair U Wear does provide salons with retail displays, an HTML page to link to a Web site and mirror decals. Plus, HairDo's nationwide advertising campaign, coming to a billboard near you, has everybody buzzing. Salons can register to be included in the salon locator on Hair U Wear's Web site, which Kleinman says gets 1 million hits a month. But the most successful way to market HairDo is also the easiest: Get your hairstylists to wear them in the salon. "It's the best way to get people talking," Kleinman says. —C.W.

Our Town

Atlanta, nicknamed "Hotlanta," is a city full of diversity. Nicole Palmieri found four salons that bring the heat and stand out from the crowd by offering the latest trends with a dose of Southern hospitality.

1. Steve Hightower Artists' Studio

Specializing in fine and thinning hair, the Steve Hightower Hair Artists' Studio opened in 1987. "Today, women are more stressed than ever," says Steve Hightower, "and stress makes hair start thinning. We work with the texture and density of the hair, and we cut to the features of the face."

The salon expanded into a spa a year and a half ago, and attracts a wide variety of clients. A collection of artwork from various artists, including Hightower himself, is displayed around the space, and the sound of classical music plays throughout. The "Lather Lounge," where chemical treatments take place, features a floor entirely covered in pictures of hairstyles, which are updated twice a year. "Clients often choose a hairstyle right from the floor," Hightower says.

In stock: Repêchage, L'Oréal Professional, Therapro Mediceutical

2. Van Michael Salon

"Van Michael Salon sets itself apart from other salons through a thorough 10-point consultation using portfolios, so the stylist and client are in complete agreement about the pending service," says Reeve McNamara, director of marketing. "In other words, no surprises or miscommunications about the definition of 'short' or 'blond.'"

Van Michael Salon has four locations in Atlanta and one in Miami. Van Michael: Norcross opened in 2005 and was the company's first venture into a mall atmosphere. Clients are primarily fashion-conscious women who appreciate the expertise of the stylists. The layout of the store also sets this location apart from the others. "The front of the salon feels more like an Aveda Lifestyle store," says McNamara. "The salon chairs are in the back of the space and are not visible from the front. We believe that the layout allows guests to come in and browse our products without feeling that they are intruding or will be under pressure to make an appointment at our salon."

In stock: Aveda

3. Dass Salon & Spa

The employees at Dass Salon & Spa take customer service to a new level. "I make sure all of my employees are trained to recognize melanoma," says co-owner Don Shaw, who lost a daughter to it a few years ago. "We've already sent 46 people to the doctor to be checked out for melanoma. We can help clients because we see areas of the body that others don't see."

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