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Better Business
June 1, 2007 By: American Salon Staff American Salon
Fun in the sun
SPA E
Located on ultra-hip Lincoln Road in Miami Beach, Spa E is injecting a healthy dose of fun into its service menu. It's the brainchild of Brenda le Grange, a seasoned spa owner, who has teamed up with Repêchage to completely revolutionize the spa experience for a new generation of clients. Instead of being hidden away, facial chairs surround a beautiful fountain in the center of the spa. The hours (10 A.M. to 10 P.M., seven days a week) cater to the night owl. Oxygen shots are available as an added bonus with treatments—perfect to relieve that Ocean Drive hangover. Oxygen is also pumped into the space to rejuvenate clients as they receive their treatments. Meanwhile, clients who buy $25 worth of Repêchage products will receive a select service free. Now that's revolutionary. —M.D.
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IT'S IN THE CARDS
Adi, owner of Simadi Salon in New York City, wanted his business cards to reflect his salon's upbeat, eclectic and creative personality. "The card feels friendly and inviting, just like our salon," Adi says. The color, Broadway font and palm tree logo mirror the salon's easy-going vibe and tropical embellishments. "Simadi Salon radiates good energy," Adi says. "Clients say they are able to leave their problems behind while they're here. I wanted the cards to reflect that cheerfulness." —C.W.
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TRAINING DAY
COUNTER INTELLIGENCE
One of the most important ingredients in building a retail business is holding regular staff meetings to review goals and train people on new products. Meetings that are well-planned and well-executed will contribute to strong retail growth and repeat purchases. Consider the following ideas when planning your next meeting:
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- Define the meeting's purpose. Determine your objectives for the meeting and create an agenda that outlines the goals and desired outcomes.
- Make sales and/or customer service the priority. Build in practice time to review your service and sales methodologies.
- Create contests and idea-generating efforts to get staff thinking about your retail business in new ways.
- Recognize excellent performance and achievement of retail goals.
- Let everyone know what to expect at the next meeting, and ask employees for suggestions for future meetings.
- Make it fun. Encourage interaction and communication so that everyone looks forward to the meeting and wants to share their opinion.
- End the meeting with a summary of agreed-upon actions and next steps so that people leave with a clear understanding of their performance goals.
- Start on time and end on time, every time.
Sue Remes is an internationally known keynote speaker and consultant. For more strategic retail sales, management and education solutions,
contact her at sue@sueremes.com or call 612/378-9398.
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