Salon Business

Better Business

March 1, 2008 By: American Salon Staff American Salon

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Despite the buzz about e-mail and SMS text marketing, traditional promotions sent through the mail may be a better way to reach certain clients. Unique Software, for example, comes standard with "birthday," "thank you" and "haven't seen you" postcard templates, which can be customized with a logo and a choice of colors and fonts. Elite Software also generates mailing labels, postcards and letters. The program makes it even easier to give clients special treatment by reminding the salon owner and staff of customers' birthdays, anniversaries and special events.

Regardless of which delivery method you're using, your marketing campaign won't be effective if you don't have sufficient information about your clients. Shortcuts Salon & Spa Software displays an indicator in the appointment book that alerts staff of missing client information. You can also run the software's Client Card Accuracy Report, which identifies what percentage of client cards are incomplete.

Contact these companies to get more information on how to use salon software to make your marketing campaigns more successful. —L.A.

Elite Software: 800/662-3548; www.elitesoftware.com

Floydware: 630/469-1078; www.floydware.biz

Shortcuts Salon & Spa Software: 866/678-7324; www.shortcuts.net

Unique Salon Software: 800/586-4783; www.salonpages.com

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