Salon Business

Better Business

March 1, 2008 By: American Salon Staff American Salon

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Meanwhile, celebrity stylist Kim Vo took the development of the site for his Hollywood, CA-based salon to a customer. "He was completely shocked but excited when I asked him to build the B2V Salon site," Vo says. "He was so excited about it, he finished it in two months." The site is user-friendly and allows customers to get directions to the salon with the help of Yahoo! Maps. What else makes the site a success? Branding is important. The site, products and salon all incorporate the same colors, design and overall aesthetic feel. "We at B2V wanted the site to have the same vibe and philosophy so that a visitor's experience is the same as in the salon," Vo says.

In New York City, Pashah Salon owner Pancho Soekoro wanted his site's home page to be as inviting, clean and chic as the salon. The "no stress" philosophy at Pashah translates easily onto its Web site, which is fluid and easy to navigate. At the same time, the banner and the colors on the site mimic the walnut wood paneling found throughout the salon.

Adam Broderick makes shopping simple with e-gift cards

From Los Angeles to New York City, salon owners agree that Web sites don't need a lot of bells and whistles. What they do need is user-friendly features, an inviting home page and a signature look. —N.G.

B2V Salon directs traffic to the salon with Yahoo! Maps.

TECH SUPPORT

MESSAGE DELIVERED

Improve your marketing efforts with salon software.

With most salon software, you can compile useful information about your clients that can help you create effective marketing campaigns, such as what kinds of products they buy, when their birthdays are, what services they have and haven't tried and how much money they spend at your salon. The programs can then generate all kinds of useful reports so you can identify which clients will be most responsive to your promotional campaigns.

E-mail and SMS text messaging are two increasingly popular means to reach out to clients. Many salon software systems directly support e-mail or SMS text message marketing, while others interface with e-mail programs like Outlook. Alternatively, you can choose to send the data generated from your software to one of the many affordable e-mail marketing companies that can deliver your promotional message to clients.

While e-mail blasts can be highly effective, one of the biggest problems is that they may not reach their target. Floydware's Rosy software offers sophisticated tracking so you can see how many of your e-mails went through, and even how many were opened. If the e-mail contained a link to your Web site, Rosy can track how many people clicked on the link, and what areas of the site they visited, so you can better understand their interests.

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