Better BusinessMarch 1, 2008 By: American Salon Staff American Salon
Think about the long-term. Some color palettes are flashes in the pan while others are here to stay. Decide how long you'll want to keep the color scheme. Be adventurous if you like change, but keep it simple otherwise.
Do your research. Go to any manufacturer's Web site to find information on color trends and also for hints on creative application. Of course, you can also hire a professional designer to help you.
Decide what kind of environment you are trying to create. Do you want it to be spalike or more L.A. club scene? For high-energy spaces, go with something bold. For tranquil environments, stick with muted tones.
Don't be scared. Never be afraid of color, especially if it's just a few walls you want to paint. Paint can be changed quickly and relatively inexpensively, allowing you to switch up the look and keep things fresh. —C.W.
PHILIP CIAMPA SALON & DAY SPA
Denizens of Eastern Massachusetts are celebrating the opening of the area's fifth Philip Ciampa Salon & Day Spa in Saugus, a suburb north of Boston. Philip Ciampa, who runs the company with his sons, Joe, Tony and Philip, Jr., opened the first location 30 years ago. The new salon boasts a high-energy environment with a young staff and clientele. "Our clients tend to work in Boston but live in the suburbs, and we offer them a Newberry-quality salon closer to home," says Tony, referring to Boston's premiere commercial street. The Ciampas hired interior designer Joanna Ciampa (no relation) to give the space an eclectic spin. From the low leather couch in the waiting area to the aquatic wall colors, Buddha sculptures and Freestyle Systems' hanging hair-dryers, the newest addition to the Ciampa salon empire combines high style with an expert hair design team. "My father always taught us to treat people like you want to be treated," Tony says. "So we make sure both our employees and our clients always feel welcome." —C.W.
Many spas and salons complement treatments with such food and beverage options as spring water with lemon slices or exotic herbal teas. Now, menus are growing to include wine and cocktails inspired by the spa experience. VAN GOGH VODKA offers Acai-Blueberry and Pomegranate-flavored vodkas, which can be combined with fresh blueberries, agave nectar, strawberries, even thyme sprigs. Beauty professionals can send an e-mail to email@example.com and get a free recipe for a custom cocktail inspired by your business and beauty philosophy. —C.W.
Haircolorist extraordinaire Patrick McIvor is the owner of the successful Patrick McIvor Color Studio in Lehigh Valley, PA. With another salon slated to open this month and plans to add three more locations over the next three years, McIvor knows that education is the key to retaining staff. Here, he shares his tips for training employees.
Make a plan. Figure out what you can commit to in terms of time and money and what areas of your business need to be developed. Then, find out what your staff is interested in learning and create a plan from there.
Get creative with financing. Education is expensive so I advise opening a dedicated savings account to pay for it. Another option is to have your staff pool money to send individuals who will then be responsible for communicating what they've learned to the rest of the staff.