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Better Business
February 1, 2008 By: American Salon Staff American Salon
SIGNATURE SERVICE
Clients who book the new glycolic pedicure treatment at RITA HAZAN's salon in New York City will see their unsightly, rough calluses fade faster than Britney Spears' career. The 60-minute treatment begins with a thorough cleansing, filing and buffing, followed by an application of the glycolic treatment. The feet are wrapped in plastic and placed in a warm towel while the treatment melts away dead-skin buildup. Finally, the towels are removed, and voilà! Bring on the summertime stilettos. —C.W.
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FIVE TIPS FOR MEASURING SUCCESS
According to Eufora International President Jim DeBerry, there are three ways to make more money: raise prices, sell more retail and services and attract new clients. However, it's difficult to know which will have the greatest impact unless you measure key activities. DeBerry, who develops the Eufora Salon Management Seminars, drives home the importance of keeping score with these five measurement tips:
1. FOCUS ON ONE STRATEGY AT A TIME. It's difficult to stay on track when an action plan requires too many areas of focus. Instead, rally the salon team behind a single, manageable goal and stick with it for 60 days.
 Eufora President Jim DeBerry |
2. KNOW CLIENT RETENTION NUMBERS. Most managers are uncertain when to raise prices. Research shows that salons with at least 68 percent client retention can reasonably increase prices without hurting business, so keep track of these numbers to plan your price-increase strategy.
3. PROFILE YOUR CLIENT. If client retention is down, be aware that new clients will likely not stay for the same reason the old clients left. Create thorough client profiles and satisfaction surveys. If a client has a great experience they will become a great referral source. If not, it's up to you to determine which areas need work.
4. IMPLEMENT STYLIST TRACKING. Stylists who track their own activities know where they stand and can work on improving. The Hawthorne Effect also comes into play when employees are being observed and measured. They tend to increase productivity when they know someone is watching.
5. MEASURE DAILY. It's imperative that salons routinely measure activities and functions, such as the number of clients served, in relationship to a goal so they can adjust strategies accordingly. Knowing these numbers gives you the security to make important decisions. —For more information on Eufora Salon Management Seminars visit www.eufora.net.
WEB BROWSER
CALIFORNIA DREAMIN'
KMS California's redesigned Web site is easy to navigate and chock-full of useful information for stylists and consumers.
The KMS California brand has long been associated with the ideas of individuality and versatility, and its redesigned Web site (kmscalifornia.com), launched in early 2007, conveys this message to stylists and consumers even better than before.
 KMS California's redesigned Web site |
"From philosophy to ingredients, the new site easily takes consumers and stylists through our entire brand message in just a few clicks," says Cory Couts, vice president of global business development for KMS California.
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