Better BusinessJanuary 1, 2008 By: American Salon Staff American Salon
Customers are encouraged to help themselves to a fridge stocked with beer, wine and soda at David Guerin's new salon, THE CUTTING ROOM, in Albany, OR. The salon, which specializes in clipper cuts and features a garage-inspired interior, a classic rock 'n' roll sound track and seven TVs broadcasting sports all day, was designed to appeal to men, but women are loving it too, according to Guerin. "We've got college football on Saturdays," he says. "Now that the word is out, it's nearly standing room only and it's hard to get an appointment." —L.A.
From buying groceries to finding a husband, clients are doing almost everything online these days. Now they can even log on to book an appointment at your salon. The online service is available through STX, the spa and salon management software from Salon Transcripts. The service integrates into a salon's existing Web site, allowing salon owners to customize the online booking Web pages with distinct layouts, colors, fonts and graphics. Also, the program automatically performs real-time backup and remote data storage at Salon Transcripts' secure, online booking center, enabling owners to save appointments if Internet service is disrupted. "Our clients are taking advantage of being able to schedule an appointment 24/7," says Sonny Rapozo of Hot Locks SalonSpa in North Falmouth and Plymouth, MA, "even on days when we're closed." 800/766-4778 —C.W.
DRAG AND CLICK
Redken's redesigned Web site will please both salon professionals and their clients.
Redken has channeled its sense of style and trend savvy into their recently revamped Web site, www.redken.com. "The Web site is a true reflection of our brand," says Molly Mansur, senior director, Interactive Marketing for Redken. "The colors, the fonts, the images and even the innovation all reflect Redken's core brand attributes."
FROM TOP: Home pages for redkencolor.com, urbanexperiment.com and redken.com
The Web site features refreshing, interactive functions, such as behind-the-scenes video footage of Fashion Week 2007, with commentary and step-by-step demonstrations from celebrity stylist Rodney Cutler, Vogue-teamed podcasts of fall 2007 and winter 2008 trend forecasts and a "Your Hair" quiz to help clients find the specific products needed for their hair type and desired look. Redken helps the average consumer and the salon professional by including a salon finder on the site that allows users to search for salons by location and available services.
The professionals-only area of the site links hairstylists and salon owners to a host of resources. For example, the Idea Exchange, a message board, connects salon professionals and presents them with an opportunity to trade support and advice, while the Salon Planogram shows how to best organize Redken products for retail display via a visual diagram. Professionals can also register online for Redken's Club 5th Avenue to receive product samples and educational aids to boost their salon's marketability. In addition, Redken is adding a feature that will allow salon professionals to store their clients' e-mail addresses on the Web site, so they can send their clients custom e-mails.