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Salon Business

Better Business

January 1, 2008 By: American Salon Staff American Salon


Get More Out of Meetings

Want to make sure you never again hold an unproductive meeting? Pick up Jeanine O'Neill-Blackwell's new book Hold On, You Lost Me! (ASTD, 2007), which teaches leaders how to keep all learning types engaged in meetings and, therefore, how to maximize their potential. O'Neill-Blackwell is the founder of Inyu Training online, which provides salons and spas with everything they need, including meeting outlines and talking points, to run productive, successful meetings. The book is available at www.amazon.com. —C.W.

Jeanine O'neill-Blackwell
Jeanine O'neill-Blackwell

Beverly Hills Beauty

PETER ISHKHANS AT JOSEPH MARTIN SALON

By lending his expertise to television shows like America's Next Top Model, Extreme Makeover and E! Fashion Police, and servicing star clients like Eva Longoria, Jessica Biel and Eva Mendes, Peter Ishkhans has made a name for himself in the beauty biz. He continues to do so with the recent opening of his new salon, Peter Ishkhans at Joseph Martin, in Beverly Hills. It's only a hop-skip away from his previous salon, Bahava, on trendy Melrose Avenue, but it feels like a world apart.



"The old salon was hidden from the street, but now we're located on a great corner spot, with much more visibility," Ishkhans says. "It was important for me to reinvent myself and to make the salon into something new and not be caught in the past."

With pale blue and stark-white walls, dark wood floors and soaring ceilings and windows, the new salon is light-filled and luxurious yet also minimalist—just the way Ishkhans wanted it. "I wanted to keep it simple so that the people inside would add the color, the texture and the interest," he says. "I wanted our clients to stand out and be the focus." —C.W.

IT'S IN THE CARDS

Since CRAIG ALLEN, owner of a namesake salon in Sewickley, PA, doesn't like traditional business cards because "everyone's are always the same and often get misplaced," he made his an unusual size. Allen chose the bamboo design on the card because it's "peaceful and relaxing," and has a simple, feng shui-feel to it. He chose the font Tempas Sans ITC because he says it's classy and stylish. The back of the card features the salon's address and phone number, as well as five circles with the days of the week the salon is open under them, plus lines on which to write the client's name, date and appointment time. "It's an easy way to ensure the date and time are clear to the client," Allen says. —N.P.



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