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Better Business
December 1, 2007 By: American Salon Staff American SalonSue Remes is an internationally known keynote speaker and consultant. For more strategic retail sales, management and education solutions, contact her at sue@sueremes.com or call 612/378-9398.
COMFORT ZONE
FIBER HAIR SPA
Mary Peragin, who owns Fiber Hair Spa on Manhattan's Upper East Side, jokes that her biggest problem is not getting clients into the salon, it's getting them out. But with industry-appropriate, cult-favorite flicks like Shampoo, Edward Scissorhands, Hairspray and Moulin Rouge playing on the plasma and complimentary Wi-Fi, cappuccinos and wine available, it's really no wonder clients don't want to leave. "Our reception area is minimalist, but it's Zenlike and relaxing," says Peragin, who was renting a chair in another salon before she decided to open her own. "It's designed to feel like a contemporary living room rather than a commercial space." Although you won't find facials or massages on the menu, Peragin says she opted to call the salon a "hair spa" to invoke its true mission: to maximize each client's visit so they leave feeling refreshed and rejuvenated. —C.W.
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Selling Experiences
Salons aren't just in the business of selling beauty services; they also sell their customers experiences. Nobody understands this more than Gordan Logan, president of Sports Clips, a salon franchise with a concept that's proven to be a slam dunk: It provides precision haircuts for men and boys in an exciting, sports-themed environment. There are 479 Sports Clips locations as of press time, but an average of three stores open nationwide each week. Each location shows sports on big-screen TVs in the lobby and has stadium-style seating in the waiting room, where magazines like Backpacker and Bassmasters are available. There are TVs in front of every chair showing games or ESPN News, and the walls are decorated with sports memorabilia. "You always have to think about ways you can enhance the client experience while differentiating your business," says Logan, who says pairing a great experience with quality service makes for a winning combination. With that in mind, Sports Clips offers neck-and-shoulder massages and steamed towel treatments with their high-quality haircuts. "A cute concept will not carry you," Logan says. "No matter what unique selling points you have, if you don't deliver a quality service, you won't be able to deliver on your goals." —C.W.
 Sports Clips is on top of its game. |
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