Better BusinessNovember 1, 2007 By: American Salon Staff American Salon
The Van Polens were intrigued that they could not find male-only salons in the bigger cities, but Doug thinks he knows why. "The guys on the East and West coasts don't care whether they go into a beauty salon or barbershop for services," he says. "I would say guys in the Midwest are a little intimidated to go into a beauty salon. We've created an inviting atmosphere so that the average guy will feel comfortable here." Signature Male's patrons are offered drinks, snacks and magazines, as well as cigars to enjoy in the salon's smoking room. Cherry and birch woods are used throughout the relaxing but upscale 4,000-square-foot space.
The six-chair salon offers cuts, trims, haircolor, massage, reflexology, facials and waxing. A private VIP room is available for any hair service and private hand- and foot-detailing rooms are outfitted with TVs. One of Signature Male's specialties is their hair restoration service for the scalp, eyebrows, sideburns, beard and mustache. A physician's assistant is on staff for consultations and follow-ups, and a doctor travels from Minneapolis once a month to perform the work.
The Van Polens thank their loyal female clientele from their other salons for encouraging their male friends and family to check out Signature Male. "Guys are tough to change," says Doug. "But now more guys are embracing the concept." —ANN KALAYIL ABRAMS
In stock: Aveda Men, ProColor, Art of Shaving, Bumble and bumble