Better BusinessNovember 1, 2007 By: American Salon Staff American Salon
The salon and spa attracts a wide range of male clients, from young boys to older business men to athletes from the Cincinnati Reds baseball team and Bengals NFL football team. The salon and spa features a masculine decor with black tile, blue walls, theater seating, leather recliners in the waiting area and flat-screen TVs that show sports and news stations. "The atmosphere is great here and the staff is friendly, which attracts a lot of clients," says Kinhalt. "But our clients return because of the quality of our services."
In stock: Matrix for Men, Redken for Men, Nioxin, Bioelements
3. Benzie Salon
"Referrals are huge for us," says Gary Benz, owner of Benzie Salon, which opened in 2004. "When people are happy with the service we gave them, they are more likely to tell their friends." The full-service salon offers everything from haircuts and styling to manicures and a unique color system that offers full and partial highlights in patterns such as a star, a beach ball and a zigzag.
The 1,400-square-foot salon features a contemporary decor with light wood floors, leather, retro-style furniture and a seating area in the middle of the salon "so that clients can bring friends in with them to keep them company," Benz says. The salon is planning to feature a "Benzie's Picks" retail display in which stylists choose their two favorite products from any company for clients to purchase.
In stock: Alterna
4. Identity Hair Salon & Spa
Identity Hair Salon & Spa, which currently has three locations, is open daily because, according to owner Linda Cooper, they want to be available to their clients. The Intercoiffure salon's Kenwood location, a neighborhood in Cincinnati, is the largest, featuring chrome and black stations, moss green and brown walls and two double-sided fireplaces. The 14,000-square-foot, full-service salon and medical spa offers haircuts, color, pedicures, massages and facials, and attracts mostly high-end women as clients.
Cooper, who has done a lot of editorial work but still finds the time to see clients, only hires stylists who have no experience. "I like my stylists to be new so that they can become part of our family here and grow up with us," she says.
In stock: Identity, L'Oréal
Big Fish, Small Pond
In every small town across America, there's at least one salon that raises the bar for everyone else. Waukee, IA, (population 10,950) has Signature Male, Barber & Day Spa.
Just on the western outskirts of Iowa's capital and largest city, Des Moines, lies the town of Waukee. Waukee, which originated as one of seven stops on the old Des Moines Valley Railroad, has grown immensely since the 1990s and is still one of the fastest growing cities in Iowa.
Like Waukee, Doug and Jana Van Polen's salon and spa business has also flourished. In January 2002, the native Iowans opened Signature Male, a barber day spa that provides services designed specifically for men in a male-friendly environment. It was a concept that was unlike the other four Van Polen Salons they own, which cater to women.