Salon Business

Better Business

November 1, 2007 By: American Salon Staff American Salon

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At RITA HAZAN SALON in New York City, clients with hair in serious need of repair are addressing the problem by getting a cutting-edge JAPANESE PROTEIN TREATMENT called Noiraudepro prior to any chemical service. The treatment uses keratin in three different weights, depending on the extent of damage; collagen to add moisture and soften hair; silk peptides to add shine; and chitoaqua, a substance extracted from crabs. Yes, crabs. It coats the hair with a soft film that makes strands smooth, stops frizz and adds body. (Allergic to shellfish? A substitute ingredient is available.) For more info on Noiraudepro, visit milbon-usa.com. —C.W.

BOTTOM-LINE BOOSTER

Missed appointments can really impact a salon's profits, yet the cause is often simply that the client forgot. To address this problem, Smile Reminder offers an e-mail and text-messaging service that salons can use to remind clients of their appointments. The service also makes filling last-minute cancellations easy, because salons can send out a text message or e-mail to clients alerting them of an open appointment rather than making time-consuming calls. In addition, salons can use the service to deliver birthday greetings, announce promotions or send e-newsletters.

"These types of personal touches really help develop the relationship between the salon and the client," says Mark Olson, director of marketing for Smile Reminder. "And once you establish this relationship, you can send any type of promotion."

The service can interface with most salon software systems, and a flat monthly fee entitles users to unlimited text messages and e-mails. smilereminder.com —L.A.

Our Town

Known for its major corporations, gourmet restaurants and 19 ^th -century architecture, Cincinnati, OH, is also home to several reputable hair salons. Nicole Palmieri found four that keep residents looking good.

1. Hype Salon

Hype Salon, which opened in 2006, offers a variety of hair services, including highlights, color, perms and cuts, but the most popular service is color. With an industrial decor featuring 30-foot ceilings and craftsman-style tool stations, it's no surprise that this Paul Mitchell signature salon is one of the hippest salons in the city. "We're located in a thriving area of Downtown Cincinnati, just a few miles away from a university, so we attract many college students and professionals," says Hype Salon owner Chris Crowley. "We don't do much advertising for the salon at the university, but many of our clients recommend us to friends. Word-of-mouth is very important to us."

In stock: Paul Mitchell

2. The Better Man Salon and Spa

"The Better Man Salon and Spa opened in 2005 as a place for men to feel comfortable getting salon and spa services," says Shawna Kinhalt, director. Today, it remains a haven for men of all ages to receive everything from haircuts and body waxing to packages like the Executive Escape ($337), which includes a haircut, manicure, pedicure, sea salt body scrub, massage, facial, beverage and lunch.

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