Better BusinessNovember 1, 2007 By: American Salon Staff American Salon
INCREASE VISIBILITY: Impulse purchase products are best placed at the checkout counter in your salon, where clients will see them. Keeping items by the register will create a fun and exciting display.
MAKE IT EASY: Keep testers available so clients can try products while they are checking out, and pre-wrap the products to save your clients the hassle of gift-wrapping.
KEEP IT SMALL: Travel-size products, lip balms or small candles will add a little something extra to any gift.
PRICE IT RIGHT: Keep items under $10. You are more likely to sell a smaller, inexpensive item as an add-on to a sale than a higher-priced product. Customers generally think of these purchases as extras, so price them right and watch them move!
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The curly-haired inhabitants of Atlanta, GA, entrust their locks to the experts at Urbanbella salon. Urbanbella began as a hair apothecary, where customers could purchase some of the best products for textured tresses, but it recently began providing styling services as well. It was an obvious next step, says Keneesha Hudson, Urbanbella's curly-haired creator. "My inspiration has been to make it easier for women with curly hair to wear it in its natural state," she says.
With chocolate-colored ceilings and floors and Tiffany-blue walls, Urbanbella's shabby chic decor serves as the perfect setting for its Curl Talk & Tea seminars, which the salon hosts four times a year. During the seminars, guests trade styling tips and get advice from the salon's experts and from product vendors. Jane Carter of the Jane Carter Solution and representatives from Simply Organic attended this summer's seminar. "I knew a forum that brought curly-haired women together would provide an opportunity for them to learn from each other," says Hudson. "Women can count on leaving with new ideas and solutions." —C.W.
The Bronze Business
As people become more aware of the dangers of UV rays, technician-applied airbrush tanning is becoming increasingly popular. The procedure uses a DHA formula and a compressor to create a spray-on tan. Many salons, including Rita Hazan's in New York City, are getting into the game. Hazan recently employed an airbrush artist who tailor-makes tans for each client. Sally Blenkey-Tchassova, owner of Brazil Bronze Glow Bar in New York City, says that adding spray tanning to your menu is easier than you may think. Blenkey-Tchassova distributes an HVLP spray machine, tanning formula and a training DVD for less than, say, microdermabrasion equipment. She says you don't necessarily need a special booth, shower stall or a costly extraction system, as long as you have a space that is well-lit, well-ventilated and a wall backed with a material that you can wipe down. "If your technicians are trained and you educate your customers, you won't have to worry about complaints," she says. "The service can be hugely profitable because it generates steady clients." Just ask Hazan. "Men, women, teenagers—everyone loves it," she says. brazilbronze.com —C.W.