Better BusinessJuly 1, 2007 By: American Salon Staff American Salon
"My husband and I work all over the world as professional hair and makeup artists for numerous teens' and women's beauty pageants. Last year we were hired to be the exclusive beauty team for Mrs. America at the Mrs. World Pageant in St. Petersburg, Russia. Our salon clients back home appreciate our expertise." —Karin Jenkins co-owns Applause Salon in New Smyrna Beach, FL, with her husband, David.
Karin and David Jenkins in Russia
LIFT HAIR STUDIO
When Asia Gonzalez-Dent opened Lift Hair Studio in the Astoria neighborhood of New York City's Queens borough last December, her goal was to attract the young, professional women living nearby, so she created a promotion she dubbed "Manicure and Mimosa Madness."
"It's a pretty big hit around here," says Gonzalez-Dent. For $45, patrons are treated to a manicure and pedicure, a mimosa, a gourmet fruit and cheese platter and a take-home goody bag of spa products. "Many women in the area spend their weekends doing errands, and this is one of the things on their to-do lists."
For express gift shopping, Gonzalez-Dent stocked the salon's retail area with French-milled soaps, crystal perfume bottles, jewelry and hair accessories, in addition to L'Oréal and Redken haircare products. She designed Lift, with its blush-pink walls and comfortable seating, to feel like a lounge, which encourages clients to relax and unwind. "The whole concept behind the salon's name is 'lift your look, lift your spirit,'" she says, "and that's exactly what I try to do." —L.A.
IT'S IN THE CARDS
MARK GARRISON SALON in New York City specializes in haircuts, so it's no wonder that owner Mark Garrison wanted to incorporate a pair of scissors into the design of his business card. "It had to be simple yet chic," Garrison says. The Garamond font-based 'G' in his name is flipped to serve as the finger holes of the scissors, while the blade simply supports the rest of the logo. "It's the perfect complement to the scissors concept," he says. —A.A.
GETTING INTO THE MIX
Selling retail products is one of the most profitable ways to grow your salon's business, but adding new lines to your existing mix takes time, money and energy to plan. Consider the following questions to determine if it makes sense to add additional products to your retail mix:
Does your product offering support the needs of your client base? For example, if you're doing a high volume of color services, it makes sense to sell products for color-treated hair.
Warren-Tricomi Los Angeles
Can you afford it? Don't stop buying a line that does well in your salon so you can afford a new line that piques your interest. Add product lines as profits from existing sales increase.