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March 1, 2006 By: American Salon Staff American Salon
7 WELLA CORPORATION
Wella Introduces System Professional Mattmaxx, a product that allows you to easily create texture for any hair type. This flexible styling cream provides strong hold and allows hair to be easily restyled. It gives hair a matte, textured finish without affecting haircolor. 800-456-9322
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8 YOUR NAME PROFESSIONAL BRANDS
Create undeniably dramatic eyes with Your Name's new Luxe CrE8me Liner. A super long-wearing and smudgeproof crE8me liner, it's designed for precision, with a high-tech formula that draws a perfect line without tugging on delicate eyelids. Densely pigmented for maximum impact, this gel crE8me creates a captivating, come-hither look that absolutely will not budge, smudge or fade. 800-221-3071
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9 THERMAFUSE
ThermaFuse Strength Shampoo & Condition is a protein-rich duo that sweeps in to rescue fragile hair by pumping up its internal muscle power. Strength Shampoo fortifies from the inside, eliminating frayed ends and smoothing frazzled surfaces. Condition says bye-bye to brittle and hello to detangled shine and manageability, all courtesy of Heat-Smart Complex. Now that's hot! 800-331-HAIR
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10 FAROUK SYSTEMS
The CHI revolution continues with the development of CHI Ionic Color Lock Treatment. Its unique formula contains CHI 44 inorganic compounds along with infused silk proteins and a low pH to close the cuticle and prevent color fading. By applying CHI Ionic Color Lock Treatment, the vibrancy of the color and shine is maintained. 800-237-9175
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11 MATRIX
Matrix has added Color.smart Gloss & Guard Hairspray, a unique product that offers color and style protection, to its Color.smart Protective Luminating System. The innovative formula gives an incredible high-gloss finish while also securing shape and providing UV inhibitors for complete protection against fading. 800-6MATRIX
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12 HALO
The Halo Curl Collection is the only curl regimen to boast both color protection and enhanced shine. With the Halo Curl Shampoo, Conditioner and Curl Enhancing Creme, you can transform natural or permed curls into light-reflecting spirals with smooth, frizz-free contour, weightless volume and luxurious bounce while enjoying the added benefit of UV and thermal protection. 800-456-9322
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