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February 1, 2006 By: American Salon Staff American Salon

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New Releases From Beauty Manufacturers

7 PUREOLOGY

PureOlogy's ShineMax turns hair from frizzy to fabulous while sealing in smoothness and maximizing color protection. This humidity-resistant formula repairs, strengthens and adds incredible shine. A versatile treatment and finishing product, it can be used alone or mixed with PureOlogy Condition for a serious shine treatment. 800-331-1502

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8 BIOLAGE

New Biolage hydrathE9rapie Hydra Seal Leave-in CrE9me is a lightweight styling cream that instantly finishes hair for ultra moisturized, silky strands and tames frizz and flyaways. Among its key ingredients, soy proteins penetrate deeply to help boost elasticity from the inside out, while wheat germ helps detangle and condition, and sea kelp and aloe vera improve manageability and leave hair soft and under control. 800-6MATRIX

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9 WELLA CORP

Formulated specifically to target and repair damaged, coarse hair, System Professional Power Mask is an intensive treatment that results in easier combing and enhanced shine. It's perfect for bringing moisture and shine to parched winter hair. To apply, distribute gently and evenly into lengths and ends. Leave in for five minutes, then emulsify and rinse. 888-456-9322

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10 FAROUK SYSTEMS

Farouk Systems has taken styling and salon safety to a higher level of superiority with the 1800-watt CHI Rocket Professional Hair Dryer, the most revolutionary hair dryer in the industry. This lightweight, quiet dryer utilizes ceramic technology, negative ions, far infrared and low EMF (electromagnetic frequencies). 800-237-9175

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