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August 1, 2005 By: American Salon Staff American Salon

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New Releases From Beauty Manufacturers

1 DENNIS BERNARD

Protect your clients from any unpleasant effects with STB Stop the Burn treatment. STB prevents burning, itching and scalp irritation on clients who are allergic to or irritated by bleach and other chemical services. Add a few drops into your product for a safer, more comfortable process. (732) 308-9595.

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2 AVEDA

A double-ended solution for eyes, cheeks and lips, the Petal Essence Triple Accent pencil offers many possibilities for beauty. One end features a shade that highlights and accents the eyes, while the other brings smooth, soft color to cheeks and lips. Made from mineral and plant-derived ingredients, the pencil provides moisture, vibrancy and romantic summer hues that will light up the entire face. (800) 328-0849.

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3 MATRIX

Maintain and nourish long-term hues with Color.smart Protective Luminating System, a four-step series that strengthens, protects and reflects all shades of color-treated hair. Keeping colors at salon quality, the system imbues heavy shine while guarding against fading forces, such as UV light. Comprised of a shampoo, conditioner, nourishing cream and reflective spray, this color defense combo ensures a longer life for vibrant hues. (800) 6-MATRIX.

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4 PUREOLOGY

A new hybrid formula for polish and hold, the Dry Shine Styler takes creativity to the next level. The styling cream combines dazzling, grease-free shine with versatile hold, effective on all types of wet or dry hair. The 100-percent vegan product features nano-sized molecules that strengthen and protect hair during heat styling, while sunscreens maximize color retention. (800) 331-1502.

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5 FAROUK SYSTEMS USA

Free of water and ammonia, CHI Ionic Permanent Shine Hair Color offers a simple way to help your clients attain luxurious hair. Choose from 90 vibrant colors to create the deepest browns, richest reds and brightest blondes. The advanced formula is infused with silk natural oils and milk proteins to offer scalp protection, moisture and lasting color. (800) 237-9175.

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6 JOICO

Achieve vibrant hues in half the time with VeroUltra one-step lifting powder colors. The simultaneous lift and deposit system delivers results in 30 minutes on previously colored or natural hair, and is visible on even the darkest of shades. Available in copper, red and red-mahogany, the product produces intense, long-lasting color in a flash. (800) 44-JOICO.

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