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April 1, 2005 By: American Salon Staff American Salon

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New Releases From Beauty Manufacturers

1 DENNIS BERNARD

Eliminate color fadeout, even on redheads, with TCA The Color Accelerator. It leaves your clients' hair silky smooth and helps strands retain color longer. TCA processes in normal processing time, half processing time under a plastic cap, and in less than 10 minutes under low heat, placing appointment scheduling in your hands. (732) 308-9595.

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2 ISO

ISO is rolling out ISO Hair Care, a comprehensive line of styling products that cater to individual hair types and textures. It's divided into color-coded categories: Daily, Hydra, Color Preserve, Bouncy and Tamer products, as well as two in-salon treatments, Pure Cleanse and Intense Treat. At the core of every product is the company's signature Tri-active Technology that delivers positively charged vitamins, proteins and moisturizers to the hair. (800) ISO-HAIR.

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3 ARUM

Because Arum's Cherimoya Quick Dry System dramatically decreases hair's drying time and its exposure to heat, tresses are left strong and full of shine. Products in the system include a daily shampoo that smoothes, conditions and seals the hair; a daily conditioner that softens and detangles; and drops, a lightweight conditioning and moisturizing lotion for the hair, skin and scalp. (800) 619-1333.

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4 AVEDA

Watch eyes and cheeks blossom with Aveda's new Petal Essence makeup collection. Each palette of spring colors is infused with a unique blend of flower waxes from jasmine petals, geranium plants and oil of orchid to create smooth, petal-soft textures and velvety finishes. Colors like wild indigo, moss and bright plume poppy blend and layer easily, with improved adherence to skin. (800) 328-0849.

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5 ESSIE

This spring it's all about clean lines and natural color, and nothing completes the look like manicured hands. So help your clients embrace the season's simplicity with Essie's new Bare Necessities Collection. The six new shades include Au Natural, Minimalistic, Moon Struck, Skin Deep, Vanity Fairest and Wiggle Room. (800) 232-1155.

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