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February 1, 2005 By: American Salon Staff American Salon

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New Releases From Beauty Manufacturers

1 BELSON PRODUCTS

With its sturdy, sleek design, the Profiles Spa Ionic Air Cleaner with HEPA Filter provides the ultimate in air purification. The ionic generator and the filter help destroy airborne bacteria, mold and viruses. With quiet, continuous air circulation, the unit is ideal for eliminating fumes and odors in spas and hair/nail salons, providing a more comfortable environment for clients and professionals alike. (800) 327-8384.

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2 JOICO

Perfect for all hair types, Joico's new K-Pak Intense Hydrating Treatment ensures healthy, shiny, manageable locks by conditioning, preventing and repairing dry hair. First, the deep treatment infuses parched hair with moisture, then the treatment seals the cuticle to improve the feel of the hair and add a smooth finish. (800) 44-JOICO.

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3 CLAIROL PROFESSIONAL

Cut down on the time you spend mixing color formulations and maximize your quality time with clients, thanks to Clairol Professional's Powder Lightener Packettes. These easy-to-use, no measuring required, single application packages of the company's signature lighteners allow you to buy just what you need and mix with ease while saving dispensary space and controlling product inventory more efficiently. For more information, visit www.clairolpro.com.

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4 PUREOLOGY

Nearly 60 percent of women color their hair, and to better serve them, PureOlogy has created SprayGel to add body, control and shine while maximizing color retention. Features include humidity resistance, lightweight silicones to smooth and volumize hair, and an exclusive AntiFadeComplex to protect and extend color life. (800) 331-1502.

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5 FAROUK SYSTEMS USA

CHI Infra High Lift Cream Color allows stylists to create a multitude of highlighting options and coloring results. It utilizes ionic and far infrared technology for an off-the-scalp highlighting on darker hair, lifting up to six levels and depositing color in one easy step. Oil based and 100-percent water free, the cream compound results in optimum moisture retention and leaves hair in top condition with every use. (800) 237-9175.

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6 SCRUPLES

Get the texture your clients want without the curl with Scruple's new Texture Fusion treatment. A unique design wrap with zigzag partings combines with an ammonia-free formula to provide permanent texture without damage. Afterward, clients have the option of blow-drying for a smooth finish or scrunching for loose movement. (800) 457-0016.

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