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Don't Fade Away
July 1, 2009 By: Lotus Abrams American SalonColor-care products can help clients keep their haircolor vibrant and healthy—plus protect their investment.
Exposure to UV rays and harsh cleansers can take a toll on haircolor, causing it to fade and resulting in dry and damaged strands. With clients becoming increasingly cost-conscious during the economic downturn, it's more important than ever to recommend products for color-treated hair that increase the life of color services.
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"Maintaining healthy hair is the best strategy for preventing color fade," says Marianne Knutson, Aveda executive director, haircare and makeup. "Damaged hair does not hold dye molecules as well as healthy hair, and is more susceptible to the harmful effects of exposure to water, UV light and cleansing agents." Aveda's Color Conserve and Sun Care lines contain UV filters that are naturally derived from wintergreen and cinnamon bark oils, plus botanical extracts that moisturize and strengthen color-treated hair.
Sulfates, the harsh detergents found in many shampoos, can also cause haircolor to fade, says Wendy Belanger, artistic director for Pureology. The sulfate-free brand caters to color-treated hair with different needs, such as volume, hydration and smoothing. "By removing harsh detergents from the shampooing process, this ensures that the only thing you are doing is cleansing your hair of daily dirt and oil and not affecting your color," she says.
Check out our selection of color-care shampoos on the following page. —LOTUS ABRAMS
Aveda Color Conserve Shampoo contains natural UV filters and organic babassu betaine for gentle cleansing that won't strip haircolor. aveda.com
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J Beverly Hills Fragile Shampoo is formulated with chamomile, nettle and sage botanical extracts to nourish color-treated hair. jbeverlyhills.com
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P2 by Philip Pelusi Fade de Phy anti-color fade shampoo is free of parabens, contains powerful antioxidants and protects haircolor from sun damage. philippelusi.com
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Phyto Phytocitrus Revitalizing Shampoo harnesses the power of grapefruit to restore the natural pH of colored hair, while UV filters preserve color. phyto.com
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Goldwell Dualsenses Color Shampoo with pomegranate extract and UV filters maintains color without weighing hair down. goldwell-northamerica.com
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