Events in the Industry, Benefits and AwardsJuly 1, 2009 By: Lori Morris, Lotus Abrams American Salon
Belvedere Partners With Freestyle Systems
Freestyle Systems has announced that its SpectraLights and Freestylist Dryer Support Systems will now be available in Belvedere showrooms across the United States and in Canada. "Partnering with Belvedere was a perfect fit for us because they cater to the upper echelon salons, and our product is targeted to the same market," said Blair Hopper, president of Freestyle Systems. "Belvedere also has the capability to incorporate our systems into their designs, which will be great exposure for us." Belvedere, the largest salon furnishings manufacturer in North America, will showcase the Freestyle Systems products in its New York City, Los Angeles, Minneapolis, Toronto and Fort Lauderdale, FL, showrooms. "With this partnership, we will continue to strive to make the hairstylist's job easier while maintaining a great-looking salon," said Craig Christianson, marketing manager for Belvedere. —L.M.
The Joseph Anthony Salon in Glen Mills, PA
Pureology Supports Global Green USA
Pureology Serious Colour Care, the pioneer in sulfate-free shampoos, is lending its support to Global Green USA, the U.S. affiliate of Green Cross International, which aims to help solve world environmental challenges. "Throughout 2009, Pureology will continue to educate salon professionals on how to take strides toward a more sustainable future, beginning with their salons," says Karen Fuss-Zipp, vice president and general manager of Pureology. Pureology is setting the example with its bottles, which are made of 25 percent post-consumer recycled plastic; its products, which are 100-percent vegan and contain organic botanicals and aromatherapy essences; and its sustainable manufacturing practices. Pureology also encourages salons to only run the tap while rinsing, use energy-efficient washing machines, offer filtered tap water and install high-efficiency faucets and toilets. —L.M.
Framesi USA Acquired by Company President and CEO
President and owner of Framesi Worldwide Fabio Franchina and Framesi USA CEO Dennis Katawczik have purchased all assets of Framesi USA from The Colomer Group, effective April 1, 2009. "Dennis and I are 100 percent committed to continuing and building upon Framesi's long-standing reputation of product excellence, formulation expertise and, above all, an absolutely uncompromised commitment to the professional hairdresser," Franchina said. "Amongst the recent litany of big-business consolidation, this transition will be a breath of fresh air to the professional beauty industry." Framesi was founded in 1945 in Milan, Italy, by Roberto Franchina and is now distributed in more than 70 countries. The Pittsburgh-based Framesi USA senior management team is largely made up of licensed hairdressers. —L.M.
Cinderella Hair Partners With Miss USA Pageant
Cinderella Hair helped three of this year's Miss USA contestants prepare for their big night by giving them long, flowing, pageant-worthy locks. Michele Rae, a stylist at The Art of Hair salon in Minneapolis and the city's leading certified Cinderella Hair extension stylist, was introduced to the Miss USA pageant system by About Face's Brenda Torre, the official makeup artist and stylist to the six state pageants produced by Future Productions. Torre enlisted Rae because of her extensive Cinderella Hair experience, and Cinderella Hair agreed to provide the necessary extensions. Rae applied between seven and eight bundles of extensions to match or complement the competitors' base colors. "It's very demanding competing at the state and national level," said Irvin Krauledis, director of education for Cinderella Hair. "Using our extensions allowed each pageant contestant to relax knowing she had the very best hair extensions used worldwide." —L.M.
Cinderella Hair Director of Education Irvin Krauledis; Alexandra Wehrley, Miss Wisconsin USA; Patrice Williams, Miss Colorado USA; Jessica Rowell, Miss South Dakota USA; and hairstylist Michele Ræ