Events in the Industry, Benefits and AwardsOctober 1, 2009 By: Lori Morris American Salon
TIGI Relaunches Catwalk
In an effort to give the brand its own identity, TIGI has reimagined its Catwalk line to make it more fashion-forward and differentiate it from sister brand Bed Head. As part of the relaunch, Catwalk will roll out collections based around its five best-selling products. Along with their new look, the bottles will feature styling tips from Catwalk's creative team members and each line will include three systems designed to make things easier for consumers: Prep It (shampoo and conditioner), Work It (styling aids) and Perfect It (finishing products).
The first collection is the Your Highness volume collection, which is based on Root Boost. The collection includes Elevating Shampoo, Nourishing Conditioner, Thickening Gel Crème, Root Boost Spray, Weightless Shine Spray and Firm Hold Hairspray. In 2010, Catwalk will introduce a curl collection based around Curls Rock Amplifier, a smoothing and straightening collection based around Fast Fix and a backstage collection based around Work It hairspray that will also feature a collaboration with designer Christopher Kane. —L.M.
Vivienne Mackinder Hosts Online Extensions Education
Vivienne Mackinder recently collaborated with Pure Hair to create a webinar with tips for styling using Pure Extensions' eco-friendly hair extensions. Mackinder, an award-winning stylist and educator, hosted the program on her educational networking site hairdesignertv.com. The webinar included a photo shoot with renowned photographer Babak, an interview with Pure Extensions President Michael Buchard, and instructions on how to enroll in Pure Extensions' first-ever online certification course, which allows stylists to develop their skills at their own pace and on their own time. Mackinder said: "Achieving growth in artistry and eco-consciousness ultimately impacts the bottom line, increasing business revenues in salons and improving customer satisfaction. It's a win-win for all." —L.M.
Valpak Coupon Usage Increasing
According to a recent study by Directions in Research, an independent market research firm, Valpak, which provides coupon offers to a targeted audience, has seen an 8 percent increase over last year in the number of consumers using Valpak coupons.
"When the economy is good, people use Valpak because they want to spend," said Valpak Director of Marketing Kim Dominguez. "When the economy is tight, they use us because they want to save. When consumers find content they know and like in Valpak, they come back month after month, and this contributes to a continued high open rate for the envelope, which increases salons' opportunity for success."
Many salons and spas have found that the service provides valuable results when used as part of their marketing mix or even as a stand-alone business-building strategy. "The response from Valpak far exceeded the local newspaper," said Belinda Kepner, Visions Hair Studio, Oak Harbor, WA. "We receive an average of three to four redemptions a day and Valpak keeps the phone ringing off the hook." 800/980-9139 or valpak4business.com —L.A.
Pureology Hosts Synergy 2009
Pureology Synergy 2009 brought an elite group of Pureology PureArtists together in Chicago for three days of intensive training focusing on the latest hair trends, techniques, hands-on finishing and education. Synergy 2009 explored the needs of color-treated hair, discussed Pureology formulas and new products, introduced sustainable practices, and provided information on how to become involved with charitable organizations such as the National Ovarian Cancer Coalition and Global Green USA. Pureology Artistic Director Wendy Belanger also revealed a new collection called Expressions and Expertise. PureArtists then passed a comprehensive written, practical and scenario test to become Redken Certified Haircolorists.
Pureology PureArtists at Synergy 2009
"Synergy 2009 was an opportunity for our PureArtists to interact with salon professionals and elevate their knowledge, creativity and expertise to effectively impact their salons and clients," said Steven Henley, director of education for Pureology. —L.M.
Ultimate Salon Professionals Launches HBL Haircare Line
Ultimate Salon Professionals (USP), based in Oceanside, CA, recently unveiled its new line of professional haircare products named HBL, an acronym for Health Beauty Life. The collection includes 12 products that are paraben-and sulfate-free and pH balanced to mimic the body's natural balance. The much-anticipated line was explicitly formulated to company President Patrick Dockry's exact specifications, using the highest quality ingredients to offer healthy results for all hair types. "We designed HBL from the ground up," Dockry said. "We also took our time unveiling the line, as we wanted everything to be just right." HBL will be sold in fine salons and spas throughout North America. hblhaircare.com —L.M.
Jeff O'rrell, vice president of business development for HBL, spells out the features and benefits of the new HBL line.