Beauty LabOctober 1, 2009 By: American Salon Staff American Salon
A range of products that caught our eye this month
The Guys Have It
Continuing a centuries-old tradition, men have once again found sanctuary in salons that cater only to them.
First introduced in ancient Rome, barbershops were a place that men would gather on a daily basis to socialize and spread news. Continuing into the 20th century, barbershops marked a refuge where men could relax and be men, and where young boys would envy their fathers as they watched them get shaved. Somewhere over the past few decades, however, that tradition was mostly abandoned. Many of today's men did not grow up going to barbershops with their dads; rather, they went to unisex salons with their mothers, and that sense of male community was lost among gossiping women and female-focused services. In recent years, though, there has been a proliferation of modern versions of traditional barbershops that give men a place of their own to once again gather and be pampered. This selection of male-focused salons across the country provides good examples of how to cater exclusively to men or to better service male clientele at unisex salons.
Mister 312, Chicago
When it opened in Chicago's Loop area this summer, Mister 312 became one of the only L'Oréal Professionnel Homme Centers in the United States. The sophisticated style of the salon features stark white walls, plenty of flat-screen televisions (some built right into the mirrors at the styling stations) and barber chairs designed by Porsche.
When it comes to services, the salon looked to the city of Chicago itself for inspiration. The most popular package is the Michigan Avenue, which includes a wash, hot towel, scalp massage, cut and style and shoe shine. Other popular options are The Rush Street, simply a wash and cut; The Upper and Lower Wacker waxing services; and the Soldier Field basic pedicure.
Clandestine Iindustries, Chicago
While the whole salon is designed for luxury, Mister 312 offers an added dose of exclusivity in its executive suites, private areas that come with a personal concierge to provide everything from general information and directions to restaurant reservations and flower orders.
BLACK TIE SPA AND BARBERSHOP
Black Tie Spa and Barbershop in the Boston suburb of Norwell, MA, brings men back to the days of the old-time barbershop. As soon as men walk in, they know they're in a warm and inviting place just for them. Black Tie's waiting area consists of a wood-paneled library, fireplace and large plasma TV tuned to the latest sports game, and the styling stations have genuine leather barber chairs amongst a backdrop of rich mahogany and marble.
Along with classic cutting, styling and shaving services, Black Tie has a state-of-the-art spa with a menu featuring a variety of targeted facials and massages, body treatments, manicures and pedicures, microdermabrasion and waxing, plus a steam room for total relaxation.
Martial Vivot Ssalon Ppour Hhommes, Nnew York City
A modern-day rock 'n' roll barbershop, Clandestine Industries has become Chicago's male-centric hot spot for hip haircuts and cutting-edge color. The salon opened in 2007 as an addition to the Clandestine Industries clothing store founded three years earlier by Fall Out Boy front man Pete Wentz. "We wanted to be a lifestyle brand rather than a retail space," says Rebecca Cairns, general manager for the store and salon.
The salon's only stylist and colorist, Brandon Rok, specializes in edgy cuts like the Mohawk and Wentz's signature "emo look." "Brandon has found a way to cut hair so that men can have a corporate look at work, but can be edgy once they leave the office," Cairns says. "Men shouldn't have to give up either role." While clientele leans slightly more male than female, the salon also offers Lady Cuts in addition to its Dude Cuts.
The salon is best known for its makeup application, which includes Rockstar Eyes, a heavy application of black eyeliner on men, a look made famous by Wentz that led to the term "guyliner."