 | Aug 1, 2006
By:Beverly C
In this month's column, I'd like to address the importance of public relations, and why having a PR strategy, as it's more commonly referred to, is crucial to the overall success of your hairdressing business. The value of PR in the hairdressing community first took off in the '60s, '70s and '80s, when mane men like Vidal Sassoon, Trevor Sorbie, Nicky Clarke and women such as Geri Cusenza of Sebastian used the promotional tool to grab the media's attention, get ink in major trade and consumer publications and keep their name and businesses in the spotlight. Today, PR is considered to be one of the essential building blocks to running a strong, lucrative salon business.
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 | Aug 1, 2006
By:Ruth Roche
It was hard to say goodbye, but Viola, my dependable and inspiring mannequin who has been with me for the last 20 years, recently embarked on a three-stop world tour. As I mentioned in last month's column, she will be entrusted to the care of a few fellow hairstylists at every stop on her trip. They will each take a turn styling her to show us what's happening with hair in various parts of the world.
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 | Jul 1, 2006
By:Beverly C
For the last few years, I've been appearing on prime time morning TV in the UK. The show, This Morning, which airs on ITV, attracts around 6 million viewers and has won numerous awards.
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 | Jul 1, 2006
By:Kim Vo
A change of season often brings about a change in attitude. Some of your clients might be thinking about lightening up a bit for summer, while others are ready to plunge right in and go for a look that's dramatically different. Here are a few highlighting techniques to tempt them.
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 | Jul 1, 2006
By:Ruth Roche
Looking back on my career, there are so many people who have been there for me. But there is one who has been there through thick and thin for the last 20 years, whether she liked it or not. Her name is Viola...and she is my mannequin.
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 | Jun 1, 2006
By:Ruth Roche
I was blown away by my recent visit to North Haven Academy, a Paul Mitchell Partner School in North Haven, CT, where I met a group of wildly motivated and professional future salon pros. Having won a school fundraising contest set up by Winn Claybaugh, founder and co-owner of Paul Mitchell The School, they got to select someone as their educator for a day; I was fortunate enough to be chosen. Standing before this extremely energetic group—with scissors in hand—I became a student all over again.
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 | Jun 1, 2006
By:Billy B
As a makeup artist, I have the opportunity to work with some of the most beautiful and successful women in the world. Katie Couric is definitely one of those women. We've been spending our mornings with Katie for 15 years, ever since she became co-host of NBC's FCber-successful Today show. Katie recently announced that she will be moving from Today to the CBS Evening News, becoming the first-ever female solo anchor of a network evening newscast.
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 | Jun 1, 2006
By:Beverly C
April 2006 proved to be another amazing month in this great life of mine. No sooner had I finished an extensive tour of Asia and returned to London than I hit the ground running with only a day to prepare a massive presentation at one of London's hottest venues—The Brewery—to celebrate 60 years of the Fellowship for British Hairdressing.
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 | Jun 1, 2006
By:Kim Vo
Writing a column for American Salon is a fabulous honor—an opportunity to share with serious professionals what I have learned over the years and continue to discover every day. My intent each month is to give you practical tools that you can use to make a positive impact in your work.
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