Marketing your salon via word of mouth is an inexpensive and practical way to grow your business. Learn the ins and outs of this practice in Word of Mouth Marketing: How Smart Companies Get People Talking (Kaplan Publishing, 2006) by entrepreneurial whiz Andy Sernovitz. Using funny, valuable examples that any business can apply, Sernovitz teaches readers how to make sense of the changing communications landscape that includes blogs, podcasts, MySpace and Facebook and provides advice for creating viral marketing campaigns that tap into these mediums.