With the opening of De Berardinis in Manhattan's Chelsea neighborhood, owner Adrian De Berardinis is following in the footsteps
of his esteemed hairdresser father, Giancarlo, who owns a salon by the same name in Greenwich, CT. The Chelsea space is chic
and contemporary, yet still feels warm and inviting."I wanted it to feel like a home or an elegant lounge, but not too stuffy," De Berardinis says. To that end, he worked with
interior designer Celerie Kemble to create the 2,200-square-foot space, which features white Takara Belmont chairs, white
lacquer furniture that De Berardinis designed himself, and striking chandeliers and gold wall sconces. The centrally located
color island and coffee bar allow clients to observe the activity in the salon.
Looks aside, De Berardinis is serious when it comes to service. The salon specializes in a cutting method called the crochet
technique, in which hair is texturized after the cut is completed. The salon also offers a signature haircolor service called
Baci di Sole, which translates to "kissed by the sun." Kérastase and Shu Uemura products are stocked in the retail area.
De Berardinis started his career working in his father's salon, and was most recently the creative director for the Antonio
Prieto Salon before deciding he wanted to open his own establishment. "I craved having my own name on the door and wanted
to continue the family tradition," he says.